Archive for December, 2011
The One Percent Myth: The Diamond Industry Responds to Brilliant Earth
Wednesday, December 7th, 2011Our last few blogs have discussed how the diamond industry relies on a deceptive statistic to convince consumers that diamond mining is now free from serious ethical abuses. We’ve called this statistic the one percent myth. The one percent myth is the misleading notion, heavily promoted by the diamond industry, that conflict diamonds make up [...]
The One Percent Myth: Debunking a Diamond Industry Statistic, Part IV
Monday, December 5th, 2011We’re back with our discussion of the one percent myth – the misleading notion, promoted by the diamond industry, that conflict diamonds make up considerably less than one percent of the diamond supply. In prior blogs, we’ve shown how the only diamonds that the diamond industry counts as conflict diamonds are those from Cote d’Ivoire, a small [...]
The One Percent Myth: Debunking a Diamond Industry Statistic, Part III
Friday, December 2nd, 2011This week, we’ve been discussing the notion that conflict diamonds make up “considerably less than 1%” of the global diamond supply. The World Diamond Council (WDC), the group representing the global diamond industry, prominently features this statistic on its web site, www.diamondfacts.org. Partly due to heavy promotion by the diamond industry, this statistic has gained [...]
The One Percent Myth: Debunking a Diamond Industry Statistic, Part II
Thursday, December 1st, 2011In our last blog, we discussed how the diamond industry is misleading consumers by suggesting that “considerably less than 1%” of diamonds are conflict diamonds. We explained how the only diamonds that the diamond industry counts as conflict diamonds are those from Côte d’Ivoire, where rebels are using diamonds to finance a lengthy civil conflict. [...]
